A comprehensive guide to understanding web push notifications

Happy Friday!

Today we have a guide from customer retention and engagement platform iZooto, which gives a detailed overview of web push notifications, including best practices and mistakes to avoid.

Timing is everything when it comes to push notifications, says iZooto. You can send notifications so that they occur immediately based on actions or triggers, or schedule them in advance.

Also Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and retain customers during the COVID-era.

And finally, many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerber shares some insights into its API first technology.

Digital Marketing

A comprehensive guide to understanding web push notifications

Jacqueline Dooley

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes to avoid.

Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

Andy Betts

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerber shares some insights into its API first technology. Read more

AI & Automation

Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

Rebecca Clyde

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and retain customers during the COVID-era. Read more

Digital Marketing

The reimagining of retail and what it means for marketers

Lars Fiedler | VP, Periscope By McKinsey

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COVID-19 are forcing a re-imagining of retail. Read more

Marketing Technology

Introducing Tech Talks: Save time, skip the salesperson and explore the martech landscape like never before

Emma Walker & Sam Lawson

Record funding coupled with an explosion in the number of marketing technologies has made it impossible for marketers to choose and explore the latest innovations in martech. Read more

Content & Experience

censhare

The censhare universal content management platform lets brands connect with their audiences on any channel, in any language, locally or globally. Clients like Jaguar Land Rover, Dyson, Christie’s, McDonald’s and many more have already discovered new freedom to create and deliver consistent quality content with exceptional efficiency. Read more

Analytics

How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now

Content Marketing

Advertisers Guide to Increasing Revenue without Increasing Spend

The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now

ClickZ Daily: August 28, 2020

Digital Marketing

Marketing Technology

AI & Automation

Digital Marketing

Marketing Technology

Featured Tech Talk

Content & Experience

Featured Reports

Analytics

Content Marketing