It’s 2021, and live blogging has made a comeback in the world of news publishers. News media companies are leaning more into the live update formats that many turned to in the early days of the coronavirus outbreak, after discovering that the format helps drive subscriber growth. “The performance of the live blog has been extraordinary,” said Patrick Kerkstra, the Philadelphia Inquirer's managing editor, who noted the Inquirer's live update format has a subscriber conversion rate that's twice as high as the publisher's standard articles. “It’s been a conversion monster.” Read more below. - The format is far from new as publishers have been hosting live blogs on their sites for more than a decade. But interest in them had also begun to revive before last year’s pandemic.
- For Digiday+ members, when it comes to the two narratives, it’s not surprising that the Big Game advertising veered toward the sunnier version of events.
- Asynchronous working is a new term being touted as a way colleagues can communicate and collaborate on their own schedules and help cut down pointless meetings.
- In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020.
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| Modern Newsroom | | | | Live briefing and update formats have emerged as a newly important content type for publishers hunting for subscribers. | | |
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howdy! | Brands in Culture | | | | When it comes to the two narratives, it’s not surprising that the Big Game advertising veered toward the sunnier version of events. | | |
| Sponsored by Leverage Lab | | | | Like an unstable isotope, there is a perfect storm of swirling particles that threatens publishers’ roles within the digital advertising ecosystem. | | |
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howdy! | Future of Work | | | | Asynchronous working is a new term being touted as a way colleagues can communicate and collaborate on their own schedules and help cut down pointless meetings. | | |
| Sponsored by Healthline Media | | | | The vitamins and supplements consumer embraces health, happiness and staying well. To earn their attention, advertisers must keep current with their ever-evolving behaviors, unlocking insights into how they buy. Join this virtual panel on March 2 at 2 p.m. ET and tap into experts’ top predictions about how vitamins and supplements will be adopted, ingested and valued in 2021. | | |
howdy! | Beyond Ads | | | | In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020. | | |
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| Sponsored by Bannerflow | | | | New research shows that in-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging. | | |
howdy! | Business of TV | | | | As smart TVs’ share of video viewership has grown, so has their prominence in the connected TV distribution and ad markets. | | |
howdy! | Coronavirus Fallout | | | | After traffic fell by nearly 50% and ad spending disappeared completely, Thrillist refocused its coverage around entertainment and ‘local-adjacent’ content. | | |
| Beyond Ads | | | | In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020. |
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