A Crucial Search in Ad Tech Continues 🧐

Good morning,

Ad tech's search for an open ID in a post-cookie world continues. As my colleague and Adweek's programmatic editor, Ronan Shields, detailed: before the pandemic and social unrest, 2020 was going to be the year ad tech was defined by the race to find a solution to the third party cookie (which Google Chrome still plans to phase out by 2022). Take a gander at Shields' look at how two independent ad tech companies help plan to solve for it.

In other news, platforms are trying to make sure they're elevating social justice causes. Dating apps, like Bumble and OKCupid have released features to make it easier. Agencies, too, wanting to boost diverse voices should heed this advice.

Speaking of the marketing community (and in case you missed it): Adweek's Institute for Brand Marketing is back with its third course. This time, the focus will be creative messaging using AI. Sign up here if you're so inclined.

What is interesting to you in the media/tech world these days? Begin the discussion by emailing me at sara.jerde@adweek.com.

If you're not interested in talking there, I'll see you here same time tomorrow.

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IPG's Kinesso spent months putting SSPs through the wringer.

6 courses focus on its community, ad formats, creative best practices, optimizing campaigns.

The total of Pinterest users doing so was up 70% in March compared with February.

App update and campaign follow $1 million donations to anti-racism organizations.