| Last week my friend Justin Goff sent an email to his list… About his lifelong battle with Crohn’s disease... ...And how it taught him that pain is a more powerful motivator than pleasure. As I was reading his email… It got me thinking about my own struggle with anxiety over the years. And how the pain of that experience drove most of the success I've experienced today. When I was in that cab on my way to the ER back in the late 2000’s… I didn’t care about increasing my income… or taking a vacation to Europe… or leaving a legacy… The ONLY thing I cared about was stopping my anxiety from ruining my life. And I would have paid any amount of money to anyone who could have helped me. The pain I experienced from my chronic anxiety attracks drove me to create the systems and strategies that are the foundation of my business today. And if I hadn't suffered from anxiety... ...There's no telling where I'd be now. When I compare the drive I felt to cure my anxiety (pain)… ...To the drive I feel to buy a private jet, or build an 8-figure business, or hit the NYT best-seller list (pleasure). It’s almost laughable. But it’s also a powerful marketing lesson… Because so many people focus on all of the benefits new customers will get “someday”… While ignoring the blistering pain those same customers are experiencing right now. ...That they desperately want to escape. For the newbie entrepreneur 6-figures in debt with a foreclosure hanging over his head… He doesn’t care about “building an empire” or “growing his wealth”. He just wants to keep a roof over his family’s head… And have enough money in the bank not to worry about his card getting declined when he goes to buy groceries. For someone who’s struggled with obesity their entire life…. ...And doesn’t know what it’s like to look in the mirror and feel good about what they see. They don’t care about getting a six pack or building a sexy “beach body”... They just want to feel like they’re in control of their body… And have the freedom to walk outside without suffering the rude remarks and judgemental looks from others. Pain is always a more powerful motivator than pleasure. And if you can identify the burning pain your audience is experiencing… ...And speak to that pain in your marketing and content. Not only will you increase your profits… but you’ll help a lot more people while you’re doing it. By the way… I’m hosting a Copywriting Masterlcass on August 27th where my head copywriter and I will deep dive into marketing lessons just like this one… So you can make more sales and grow your business fast… ...Without missing out on family time, working 16 hour days, or sacrificing your sanity and happiness to do it. If you want to learn these business saving strategies... And get the actionable insights you need to earn more while working less today… >>> Just click here to join now And since there was some confusion about this yesterday… I want to clarify that the masterclass is a part of the 2X-Live program. It’s not a standalone offer itself. So if you want to get access to the training... You’ll need to join the monthly coaching program (And yes, if you only want the copy class, you can just cancel your subscription after the first month). Here's that link again. To Your Success, Craig | 
