A data-centric customer acquisition playbook for insurance companies

Data

A data-centric customer acquisition playbook for insurance companies

Jacqueline Dooley

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategy

Why 2021 is the year of the account

Jon Miller

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization's plan this year Read more

Data

How cloud offerings could transform business in the next decade

Dave Eisenberg

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud software will enable a single view of the customer Read more

Digital Marketing

Survey: Social media, marketing and the impact of the news

Michael McCaw

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their strategies Read more

AI & Automation

AI-powered chatbots deliver personalization at scale

Jacqueline Dooley

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read more

Jivox

Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. Read more

Advertising & Promotion

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now

Analyzing Customer Data

Omnichannel Marketing Excellence: The growing role of customer data platforms

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars – outbound marketing, inbound marketing, owned media and cross-channel orchestration. Download now

ClickZ Daily: February 26, 2021

Data

Data-Driven Marketing

Data

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Analyzing Customer Data