| | Being successful in business-to-business (B2B) marketing demands an in-depth knowledge of your markets and competition, strong analytical skills, and a specialized toolkit to construct and execute an effective marketing strategy. Kellogg Executive Education offers a cutting-edge program that will enrich your understanding of B2B marketing dynamics and show you how to succeed in today’s global marketplace: Business Marketing Strategy April 28 – May 3, 2019 Led by senior marketing faculty from one of the world’s top business schools, you’ll be exposed to their leading-edge thinking on business-to-business marketing, and take a deep dive into the fundamentals and best practices of B2B marketing strategy. You’ll learn how to: Boost your marketing strategy analysis skills Segment your business markets Build customer value models tailored to your marketplace Deepen your understanding of marketing strategy development Don’t miss this opportunity to engage directly with Kellogg’s world-renowned marketing experts – learn more and apply now or contact me for a personal consultation. We hope to see you on campus this spring. Warm regards, Gretchen Baker Executive Development Advisor 847-467-6018 gretchen.baker@kellogg.northwestern.edu | |
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