The Connecter: Meet Dany Lennon, the ad industry's foremost talent hunter, Accenture is touting an AI-driven programmatic video ad, The Economist is helping advertisers find Economist readers off its properties,
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"Snapchatters work so hard to get the audience, but they don't get recognition from the company." Some social stars have expressed frustrations with Snapchat, saying they believe the platform neglects them.

Founder of the Creative Register, arguably the advertising industry's most influential talent management and recruiting company, Dany Lennon has worked with some of the agency world's biggest names and coached or recruited some 5,000 people worldwide. Become a Digiday+ member to read more stories like this and get our original research.

Accenture Interactive is pitching brands and publishers on a product that uses machine learning to automatically overlay product placements on streaming video content.

The Economist has a wealth of reader data because it continuously tests different ways to drive new subscribers. Now, the publisher is having conversations with advertisers to use this data to inform brands' campaign-targeting objectives.

Although many publishers have given up on chasing homepage traffic, New York Media's goal is to drive people back to its homepages. Here's how the publisher is doing it.

At the Digiday Retail Summit, held in Napa from July 26-28, American Express' vice president and general manager Marc Ginsberg will speak about the brand's partnership with Viacom. We have a limited number of complimentary passes for qualified retail executives. Apply to join us.

 

'A dicey situation': Snapchat gives influencers the cold shoulder

Yuyu Chen

Social stars want more from Snapchat than the platform seems willing to offer.

The Connecter: Meet Dany Lennon, the ad industry's foremost talent hunter

Shareen Pathak

The 62-year-old, who launched Creative Registry in 1987, has worked with some of the agency world's biggest names, from now-BBDO chairman David Lubars to David & Goliath founder David Angelo.

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Mobile ad fraud: What 24 billion clicks on 400 ad networks reveal

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If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15 percent. Get the guide and learn how to find the best and avoid the worst. Sponsored by Tune.

Accenture is touting an AI-driven programmatic video ad

Yuyu Chen

Accenture Interactive, the agency inside consulting giant Accenture, developed a programmatic video ad format that could have implications for ad blocking.

The Economist is helping advertisers find Economist readers off its properties

Jessica Davies

The Economist’s conversations with advertisers are pivoting toward how to use its subscriber data to inform a brand's campaign-targeting objectives outside the publisher’s own inventory.

The changing face of customer engagements

Sponsored Content IBM

The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM.

Programmatic insights report: Spotlight on quality

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Advertisers and brands have been concerned with quality since the advent of programmatic buying. Download this report to learn about what's on the horizon when it comes to maintaining quality in the advertising ecosystem, and other valuable insights for advertisers, brands and demand platforms to put you on the front lines of combatting fraud. Sponsored by RhythmOne.

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Careers Title
 
July 3, 2017
Sales Development Executive
Financial Times
New York, NY
 
June 30, 2017
Demand Account Manager
Sortable
Kitchener, Ontario
 
June 28, 2017
Digital Planner
Bauer Media Sales, Inc.
NYC
 
 

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January - December
2017 Calendar
2017
 
January - December
2018 Calendar
2018
 
June 5, 2017
Tearsheet Money Conference
New York City
 
 

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