"Snapchatters work so hard to get the audience, but they don't get recognition from the company." Some social stars have expressed frustrations with Snapchat, saying they believe the platform neglects them.
Founder of the Creative Register, arguably the advertising industry's most influential talent management and recruiting company, Dany Lennon has worked with some of the agency world's biggest names and coached or recruited some 5,000 people worldwide. Become a Digiday+ member to read more stories like this and get our original research.
Accenture Interactive is pitching brands and publishers on a product that uses machine learning to automatically overlay product placements on streaming video content.
The Economist has a wealth of reader data because it continuously tests different ways to drive new subscribers. Now, the publisher is having conversations with advertisers to use this data to inform brands' campaign-targeting objectives.
Although many publishers have given up on chasing homepage traffic, New York Media's goal is to drive people back to its homepages. Here's how the publisher is doing it.
At the Digiday Retail Summit, held in Napa from July 26-28, American Express' vice president and general manager Marc Ginsberg will speak about the brand's partnership with Viacom. We have a limited number of complimentary passes for qualified retail executives. Apply to join us.