WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

DECEMBER 7, 2022

Welcome to the WardsAuto Dealer 5 for Wednesday, December 7, 2022. As always, there is a lot of news in the automotive sector. We've put together some of the best from WardsAuto.com to keep you in the know.

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1.

A Different Look for End-of-Year and Holiday Dealer Advertising

Dealers who work with their digital advertising partners on proactive end-of-year and holiday advertising strategies are likely to see better sales activity in November and December if they choose the right digital platforms to reach car buyers.

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2.

Car Dealers Face Scammer Spike

The pandemic has changed much in the auto industry, “and that is particularly true when it comes to fraud,” says eLend CEO Pete MacInnis.

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Going to NADA Show 2023?
In this video, Jessica Stafford shares a preview of the innovations and new digital marketing tools Autotrader will be launching at NADA Show 2023 to help dealers reach further, close faster and profit more. See what's new for 2023

3.

Activist Slate Poised to Take Control of Embattled UAW

The first direct election of top union officers is reshaping the UAW’s 14-member executive board, with activists winning six seats outright and setting up runoff elections for three other seats, including the union presidency.

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4.

Documents Surface Supporting Kelly’s, Ghosn’s View of Nissan Overthrow

New material uncovered four years after his ouster as CEO at Nissan backs Ghosn’s claim that a post-retirement payment scheme had the support of top management and wouldn’t take effect without board approval.

Full article

5.

BMW Confirms 6th-Gen Battery for 2025 Electric 3-Series

Assembly operations at BMW’s Debrecen plant in Hungary will supply new cell-to-pack batteries for upcoming Neue Klasse platform-based models.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights. 

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@Wards.com