Good morning, Marketer, how well do you think you know your customers?
Let’s start with a common assumption: Do you think your customer is on a linear journey? A lot of marketing strategies cling to a linear model that takes the customer from the top of the funnel through to a sale (or multiple sales). Even if you think hard about your current customers and the complex range of channels they’re on, you might fall back on the linear “funnel-based” way of thinking.
Today, our contributor Ana Mourão outlines a different way to think about the customer journey. Instead of marketing funnels, think “growth loops.”
Also today, Integrate introduces a new tool that aims at delivering better privacy and compliance for lead data. And here are some ways that influencers can help strengthen B2B brands.
Chris Wood,
Editor
