Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as well. Nielsen is also adding semiconductor company MediaTek, which it said powers more than half of all smart TVs, to...
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November 29, 2018
TV & Video Daily
Insider updates on all things video
A+E Networks Joins Nielsen’s Live Linear Dynamic Ad Insertion Pilot Alongside CBS
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