Good morning Marketer, are you actively focused on diversity in your organization? 

This week during INBOUND, speaker Tissa Hami offered diversity, equity and inclusion training through her company Korsi Consulting – and with it, shared her all-too-familiar story. Directly out of college, Hami joined a well-known white shoe law firm as a paralegal, recalling that out of 100 partners, there were only six women and one Black male. “No matter what good work I did, none of it got noticed,” she said. 

Hami ended up moving into investment banking, where she found inclusion numbers “even more skewed.” She eventually made her way to speaking engagements, leveraging comedy as a platform to “speak up and speak out” about the challenges she – and many others – have shared in regards to diversity and inclusion. 

We asked Hami how a company should assess whether it has a need for diversity training. “Every company does,” she said. “Nobody has it 100% right.” The place to start is with a salary equity audit. “Be prepared to pay what you need to pay,” she said. 

“Companies need to catch up with the times. White employees want diversity. Gen Z is asking about diversity and inclusion.” Ask yourself who’s missing, what perspective is missing, and why, she advised. 

Perhaps Hami said it best: “The best time to work on diversity was yesterday. If you didn’t do it yesterday, do it now.”

Taylor Peterson,
Deputy Editor 

 
 
 

What does your brand stand for?

For decades, management consultants and economic thought leaders warned us about business disruption. And now here we are in a very different kind of world. So what insight should we marketers take away from all of this sudden change?

  1. Your business purpose should guide all decisions across people, community, stakeholders, customers, and the planet. Companies should implement robust policies and make a genuine impact in areas that matter most.
  2. Your people and your customers demand that businesses do the most they can when it comes to acting ethically, rather than the least they can get away with.
  3. To achieve this, purpose must be embedded into the very DNA of your business. Otherwise, it’s impossible to create change that is meaningful and sustainable.

Learn more. Check out “The Download”, brought to you by Microsoft Advertising. 

 

3 data-driven ways to connect to B2B customers in today’s environment

MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, will discuss how relationship building has changed in the era of COVID and how intent data is playing a critical role in successfully connecting brands to real buyers. In this webinar, they’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape.

RSVP Today »

 
Social Shorts
 

Pinterest Story Pins

Pinterest is hopping on the Story bandwagon with Story Pins, now in beta in the U.S. Pins can include videos, voiceovers, images and text overlays. Creators can also add a detail page with ingredients or DIY materials, for example. Unlike other platforms, Story Pins stick around rather than evaporating after 24-hours.

New for all Business Accounts: Pin Stats show impressions and engagement metrics for Pins as well as the categories and interests that audiences engage with. A new engagement tab allows creators to respond to “tried your Pin” photos in one place.

Why we care. One aim with Story Pins is to help keep users on Pinterest and give creators mechanisms to tell, well, stories without having to direct users to a website. Pinterset also says it is working on ways to support creator-brand partnerships and sponsorships. 

 

Making the most of small-screen content for big engagement impact

Sponsored by Cloudinary

Small-screen content holds enormous significance for brand storytelling and consumer engagement. But there are a few not-so-small dynamics that marketers must pay attention to in order to holistically optimize their digital content. 

The first is the opportunity to capitalize on “micro” moments of engagement with 10-20 second video clips. The second is a two-part trend, really: the value of microbrowser content and the resulting “dark social” space, or the social shares that contain no referral information about the source, that is often forgotten in campaign planning.

Read More »

 

Join us online for SMX Dec. 8-9

Attend the largest virtual SMX event ever! You’ll access actionable organic and paid tactics that can drive more awareness, traffic, and conversions for just $149!

Register Now »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader.

Alexa will soon gain more natural-sounding speech and recognize when multiple people are speaking – VentureBeat

‘Fortnite’ Maker, Spotify Form Advocacy Group to Push for App Store Changes – Wall Street Journal

Google Discover surfacing Podcasts episodes on Android – 9to5Google

How Twitter Survived Its Biggest Hack—and Plans to Stop the Next One – Wired

Are Nextdoor Ads the Best New Way to Gain Local Customers? – Entrepreneur