Pop quiz: What drug is more effective, Mounjaro or Zepbound? It's a trick question, because they're the exact same medication, tirzepatide, but being marketed by Eli Lilly for two different uses—diabetes and weight loss—with two different names. As Annalisa Merelli explains in STAT, the reason has little to do with science or government regulations and lot to do with how drugs are advertised in the U.S. |