In the so-called “scatter” market where networks sell their remaining inventory left unclaimed by upfront advertisers, ad buyers saw the amount of available inventory dry up and prices soar in the weeks immediately leading up to and following Black Friday. Ron Blevins, vp of media at TV ad buying agency Marketing Architects, said that ad prices were 10% to 15% higher than the normal or expected rates during the week of Thanksgiving and into the week of Nov. 30. Advertiser demand was likely higher and more concentrated around Black Friday because advertisers are much more reliant on online shopping for their holiday sales this year. Read more below. Other things to know about | | |
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| Business of TV | | | | An online-heavy holiday shopping season moved up the usual TV ad demand to be more concentrated around Black Friday. | | |
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howdy! | Content & Commerce | | | | Unlike other publishers that have built businesses around licensing their proprietary technology, media companies are not the primary target customers for AxiosHQ. | | |
| Sponsored by Fabric | | | | Brands and retailers are embracing “headless” commerce — a new approach that decouples the front-end website experience from the back-end setup, enabling them to focus on business operations while external teams manage IT. Download this new report to learn how it works. Sponsored by Fabric. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Thanks to record e-commerce sales, it’s been a good year for direct-to-consumer founders. Except, maybe, for founders of direct-to-consumer razor startups. | | |
| Sponsored by Ceros | | | | A new survey of more than 1,000 marketing, PR and design professionals highlights the shared tactics, habits and traits of marketers that are successfully deploying immersive and interactive content. Read this article to learn more about the results. | | |
howdy! | WTF Programmatic | | | | Companies like Pubmatic are starting to realize that the industry is moving to an age of integrated ad tech services. | | |
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| Sponsored by PubMatic | | | | In this new guide for marketers and publishers, learn the three biggest trends affecting CTV buyers in 2020 and beyond, including the shift to programmatic buying methods and the steady growth of streaming consumption. | | |
howdy! | Awards | | | | This year’s Digiday Worklife Awards winners provided their employees with the benefits and resources they needed to adjust to a changing world and live their healthiest lives. | | |
howdy! | Brands in Culture | | | | Digiday caught up with Martin de Dreuille, vp of global marketing for Grey Goose on how the vodka brand is connecting with consumers this holiday season. | | |
| Content & Commerce | | | | Publishers have to quickly shift to a e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. |
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