As the esports audience ages into marijuana consumption, broader cultural attitudes toward the drug have also softened.
October 15, 2021

Entrepreneur and gaming influencer Hector “H3CZ” Rodriguez was going to create a tequila brand. But as a longtime marijuana smoker, his experience — and entrepreneurship — led him to create a cannabis brand instead. Read more about his strategy below.

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As the esports audience ages into marijuana consumption, broader cultural attitudes toward the drug have also softened.
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