Entrepreneur and gaming influencer Hector “H3CZ” Rodriguez was going to create a tequila brand. But as a longtime marijuana smoker, his experience — and entrepreneurship — led him to create a cannabis brand instead. Read more about his strategy below. Other things to know about | |
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Top Stories | | Ivy Liu |
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| | As the esports audience ages into marijuana consumption, broader cultural attitudes toward the drug have also softened. | |
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howdy! | | The nearly 50-person group now oversees two shopping shows, commerce sub-brands across three NBC News properties and direct deal-making for a growing list of sister brands. | |
| | Download this new report to learn the essential moves that brands and marketers are making to maximize their video campaigns and ROI. | |
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howdy! | | Fashion marketers are working overtime to understand what’s next — including supply chain and sustainability. | |
| | Download this new report to learn about the challenges digital audio advertisers are encountering, opportunities in play, and which tools are powering digital audio success. | |
howdy! | | A series of reporting errors has become emblematic of a program that has grown increasingly frustrating for its participants over the past year. | |
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| | Right on the cusp of its 30th anniversary, the longstanding SMS message is on the shortlist of approaches marketers are taking in the wake of Hide My Email on iOS 15. From Glossy. | |
howdy! | | Less than a year in, Axios HQ is bringing in more revenue than expected, but the challenges of a tech company are different than those of a media company. | |
howdy! | | A newly formed agency called Summer Friday is working to curb burnout and boost employee morale with an open door policy. | |
| | Well+Good's new commerce marketplace is not competing with the Sephora's of the world, but instead is featuring editorial voice and curation. |
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