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Hispanics, especially young Hispanics, are often portrayed as being mobile video-oriented. While it’s certainly true that Hispanics are consuming a huge amount of mobile video, the rise in streamed television content has been driven largely by streaming to the television set. Today, 18-34 year-old Latinos report spending 34% of their total TV viewing time streaming to the TV set and 14% to a mobile device. Given their screen-agnostic nature, new digital MVPDs have a unique value proposition that may be very appealing to these valuable audiences.


In addition to Horowitz Research, hear more from our great line-up of panelists from El Rey Network, NBCUniversal, mitú, and Discovery Communications during our Thursday, October 12 webinar "Harnessing the Power of the Evolving Hispanic Demo." They’ll offer new insights and data on evolving habits and behaviors about a group destined to reshape the industry.

Any questions? Contact Cynopsis' Director of Operations, Trish Pihonak.
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