Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business.  
August 23, 2019

Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business. Read more below.

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The Amazon Effect
Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business.  
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The GDPR Impact
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Internal Organization
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The Confessions
In the latest edition of Confessions, we speak to a copywriter at a creative agency who believes their role has been diminished while, at the same time, the role of the art director has been elevated.
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The GDPR Impact
The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes.

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