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| Here's which shows will—and won't—make it to next season By Jason Lynch The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season's lineups, and are making final decisions about which of their current series will live to see another year, and which have reached the end of the line. While... Read more » |
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| Crunch time for NBC, CBS, Fox, ABC and CW execs ahead of upfronts By Jason Lynch |
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| Promoted Content by Adobe | | Voice activation, chatbots and real bots |
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| Longtime vets tapped to help get cable net back on track By Chris Ariens |
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| She'll also oversee sales for Fox Business beginning May 22 By Jason Lynch |
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| Finding strength in numbers By Brad Adgate Cable and broadcast networks are rivals, that much we know. For years they have competed with each other for advertiser dollars, content and, more recently, for views online. But in the past month several networks announced they were collaborating to create a consortium. So what happened? The answer is simple: the aim is to keep... Read more » |
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| What to look for when cutting the cord By Dianna McDougall, Sami Main When it comes to choosing a service to help them cut the cord, consumers are picky eaters who want what they want, when they want it. "On a fundamental basis, viewers are now highly individualized," said Peter Orlik, director and professor for the School of Broadcasting and Cinematic Arts at Central Michigan University. "Broadcasters and... Read more » |
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| Viceland successfully brought native advertising to TV By Sami Main During its NewFronts presentation in New York on Friday, Vice highlighted the ways its new form of advertising resonates with viewers and readers. Reducing ad load has been a goal for Viceland, Vice's cable and streaming network, in addition to more premium content. "We set out to make the network as experimental as possible," Guy... Read more » |
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| Featured Jobs | | Incisive Media New York City, New York (US) | | Hertzman Media Group New York City, New York | | 12up New York City | | 12up 10016, New York City | | 12up New York City | | |
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| Johnson & Johnson is sponsoring one of them By Marty Swant With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer... Read more » |
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| Touts its new ad-friendly online tools By A.J. Katz "Thank you for defying our 'Weather on the 1s' report to make it here this afternoon," quipped Spectrum NY1 News morning anchor Pat Kiernan during today's Spectrum Reach NewFronts presentation at New York's Edison Hall. The buckets of rain didn't dampen the spirit of those in the room as Spectrum Networks' on-air broadcast talent introduced... Read more » |
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| The Handmaid’s Tale is bringing her even more acclaim than Mad Men did—and elevating the streaming service By Jason Lynch After you've starred in one of the greatest TV series of all time--Mad Men--it would seem that there's nowhere to go, career-wise, but down. That is, unless you're Elisabeth Moss, whose 28-year acting career has revolved around one seemingly peerless TV project after another. "If you thought about it too much, you'd never do anything... Read more » |
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