One sure sign of the end of summer is almost here. You can practically feel it in the air. The pumpkin spice is getting ready to flow. So rest up and get ready for the mad dash that is the final quarter of every year. This time through, it will be extra spicy thanks to the presidential electioneering. We will have more on that later this week.
Today, we have Brianna Miller’s guide to ABM for small B2B marketing teams. It gives practical tips on how to focus your efforts and amplify your results implementing account-based marketing. Even larger teams can learn from this.
Speaking of B2B, editorial director Mike Pastore tells how to identify high-churn personas in B2B and what you can do about them.
Hey, has your organization made any replacements in the last year? If so, consider taking our brief MarTech Replacement Survey. It only takes a few minutes.
Constantine von Hoffman
Managing Editor
