When mattress brand Purple was struggling to expand market share, it turned its focus on a single discount program for the military community. Then everything changed. 

In this in-depth new case study, you’ll learn how Purple leveraged identity marketing tools to verify discount eligibility more quickly and accurately. The company’s new approach to discount programs rapidly expanded to teachers, medical workers and other tribes, ultimately generating 58 percent of the previous year’s revenue in just eight weeks. 

In this case study, you’ll learn:

• How brands can drive ROAS with a sophisticated slate of discount programs
• Tips and strategies for verifying eligibility more swiftly and accurately
• How identity marketing tools help companies identify and verify consumer “tribes”