Salesforce

Salesforce Agentforce: What you need to know

Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.

Marketing management

Start the new year with an antidote for AI anxiety

Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.

Ecommerce

Holidays deliver on record-setting ecommerce expectations

U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.

MarTech webinar

Data-Driven Strategies for Retail Success

Learn how leading brands are revolutionizing the ecommerce experience through advanced data-driven strategies.

Marketing technology

Optimizing LLMs for B2B SEO: An overview

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building

B2B marketing

Break down silos with a 4-pillar foundation for account-based expansion alignment

This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.

First-party data

Discover the power of first-party data

Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers.

Retail media networks

Retail media networks continue to grow: 2025 predictions

We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.

Your voice matters

How does your martech stack stack up?

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey.

What else we're reading

• Targeting vs. reach: Which will win the day in 2025?
• Cringey cliches to avoid on LinkedIn.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.

What they're saying

• “The future belongs to organizations that can break down traditional silos and create truly integrated revenue teams. As customer acquisition costs continue to rise, efficiently expanding existing accounts will become an increasingly critical competitive advantage.” Steve Armenti in Break down silos with a 4-pillar foundation for account-based expansion alignment.
• “Just as we turn to meditation apps for mindfulness or fitness apps for exercise, we can turn to AI for help managing AI.” Lisa Peyton in Start the new year with an antidote for AI anxiety.

From Search Engine Land

• Reddit introduces business analytics tools and AMA ads
• Google drops ad scheduling for Smart Bidding campaigns?
• Automated bidding in Google Ads: How to get the best results
• 2025 predictions for top B2B paid media channels
• Google Search Console performance report 24-hour view now can be exported