Complex Media increases its push into a TV-like video strategy, The Guardian pulls out of Facebook’s Instant Articles and Apple News, Why people complain online, in 5 charts,
Daily eNL

Google's move into ad blocking is still shrouded in secrecy, which is giving rise to any number of conspiracy theories. Here are the most prevalent ones.

Complex Media has gone from a magazine to something resembling a cable network. "If you want to win in video, don't dip your toe in the pool," says CEO Rich Antoniello.

Publisher grumbling about platforms is finally turning into action. The Guardian is the latest high-profile publisher to throw in the towel with Facebook Instant Articles -- and Apple News, too . "Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships with our readers, and growing membership and contributions to fund our world-class journalism," the Guardian said.

The internet is wonderful for many things, chief among them venting about things gone wrong. Here are five charts on what compels people to complain online.

Documentary maker Barcroft Media hedges what's inherently a high-risk business by treating YouTube as a test bed.

This webinar will help you tackle some of 2017's biggest challenges in search advertising. Sponsored by Marin Software.

Digiday is doing a quarterly study on some emerging tech tactics, from VR to chatbots. Whatever side of the media/marketing divide you're on, we'd love to hear your thoughts. Take our survey here.

 
TLDR Title
 

A guide to the Google ad-blocking conspiracy theories

Lucia Moses

Beyond cleaning up the web, Google wants to shore up its ad business and keep setting the rules for the open web, speculators say.

Complex Media increases its push into a TV-like video strategy

Sahil Patel

By the end of the year, Complex Media plans to grow to 40 weekly and daily shows from 12.

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Mind-numbing metrics: How algorithms help marketers get back to being creative

Sponsored Content Turn

by Jonathan Gardner, VP communications, Turn It often seems like marketers don't have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn't leave a lot of room for the creative or gratifying parts of the job. […]

The Guardian pulls out of Facebook's Instant Articles and Apple News

Jessica Davies

“Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships.”

Why people complain online, in 5 charts

Tanya Dua

Customers consider cable and cellphone companies to be the worst offenders, and most people are not willing to give a company another chance after two negative experiences.

The multiplier effect: Integrating search and social

Sponsored Content Marin Software

Advertisers have the opportunity to multiply the impact of their advertising spend by coordinating campaigns across channels. This report examines this effect across over 200 enterprise advertisers who manage Google and Facebook campaigns. Sponsored by Marin Software.

State of the Industry: Powering programmatic video

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We surveyed agency and brand professionals to learn how marketers are adapting to the age of digital entertainment using programmatic video ads. This State of the Industry report reveals their biggest concerns, and most promising areas of opportunity, while providing concrete steps for pushing the boundaries of what video can deliver. Sponsored content by Teads.

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