‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
NN/g Newsletter
New Articles

A Guide to Using User-Experience Research Methods

 

Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

 

9 min read

How to Analyze Qualitative Data from UX Research: Thematic Analysis (Updated)

 

Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.

 

13 min read

Enriched Site-Search Suggestions: Rarely Used

 

Enriched search suggestions are expanded content recommendations related to a user’s search query on a website. While they can be useful, they are rarely utilized due to a range of implementation issues.

 

7 min read


New Videos

🎥 5 Users: Okay for Qual, Wrong for Quant

 

The recommended sample size (the number of study participants) is very different for qualitative user testing (small N) and for quantitative research (big N). Here's why the recommendations differ.
4 min video
 

🎥 Five Ways to Recruit Participants for User Research

 

Getting representative members of the target audience as your test participants is essential for user research validity. You can outsource recruiting to an agency, or do it yourself. Each method has its own advantages and possible biases.
6 min video
 
UX Career Progression Study
We are interested in learning about career progression in the UX field. Responses from all levels of UX practitioners welcome, whether you're brand new to the field or have been working in UX for 15+ years. Please share your experience and complete the following survey: https://link.nngroup.com/career-progression

UX Training
US/Asia/Australia (Virtual)
August 13 – August 26
Half-day courses

US/Europe/Middle East (Virtual)
September 17 – 30
Half-day courses

Washington, DC (In-Person Training)
October 16 – 21 
Full-day courses

US/Europe (Virtual)
October 31 – November 4 
Full-day courses

Qualitative Research Series (Virtual)
November 14 – 18
5 day course

Vision and Strategy in UX Series (Virtual)
November 14 – 18
5 day course

Full event program describing all full-day UX training courses and the virtual conference format.
You are receiving this newsletter because you subscribed at
https://www.nngroup.com/articles/subscribe

48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA
Copyright 2022 Nielsen Norman Group, All rights reserved
Manage preferences or unsubscribe.