Sep 29, 2023

Good morning, Marketer, do you trust AI?

In order to add a new tool to your regular workflow, you have to be able to trust that it works. And this requires experimentation. As part of a new series about generative AI, contributor Lisa Peyton offers this guide to writing text using ChatGPT and other genAI tools. One of the pressing questions for marketers: Can ChatGPT write in my brand voice? The answer comes with more experimentation, which leads to more confidence.

Also today, contributor Nancy Harhut explains how marketers can add behavioral science to their messaging.

Chris Wood,
Editor

Marketing artificial intelligence (AI)

A marketer’s guide to AI: Working with text generators

Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.

Marketing management

How to boost marketing engagement with behavioral science triggers

Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.

Marketing artificial intelligence (AI)

This week’s roundup of AI-powered martech releases

Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.

Data

Data and AI ignite real-time customer conversations and tangible business results

Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.

Email intelligence webinar

Mastering the art of email intelligence

Have you realized the full power your email address holds? Let AtData show you the ways it can redefine your data-driven strategies and help your business soar.

Sign me up!

Connected TV and OTT