It's been less than a week since the announcement that Disney's head of streaming, Kevin Mayer, would become the new CEO of TikTok and COO of parent company ByteDance, but some advertising executives have already changed their perceptions of the platform. “It provides confidence that a serious player in the business world has decided to change his career and go over to this brand,” said one brand executive. Read more below.

• Call it the Disney halo. Mayer brings industry credibility to TikTok at a time when the app is looking to break into the top echelon of tech platforms.
• The coronavirus crisis that led many traditional TV advertisers to cancel campaigns has created an opportunity for digital-first advertisers to test out TV at bargain rates.
• Nonprofits are facing a stark drop in donations with traditional in-person fundraisers postponed. As a result, many are turning to TV to continue getting their message out there.
• Instead of the typical mix of television and digital ads, travel brands are offering virtual vacation experiences and creating custom Zoom backgrounds.
• Travel publishers had to adopt a number of survival strategies over the last two months. Now, many are increasing inspirational content and virtual ventures.