In the final chapter of our special report A History of Ad Tech, we cover how the digital media industry had to come to grips with growing privacy requirements. Additional coverage: Editor's note: Digiday Media will be off on Dec. 25, so look for the next issue of the Digiday Daily on Tuesday, Dec. 26. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | How the digital media industry had to come to grips with growing privacy requirements. | | |
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howdy! | | | | | The Museum of Illusions is taking its OOH strategy a step further with a 3D billboard. | | |
| | | | | To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more. | | |
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howdy! | | | | | The reality is that alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty. Still, marketers are asking to at least kick the tires on alternatives. | | |
| | | | | A multi-format strategy combining audio and video components can help brands reach and engage listeners in different contexts. | | |
howdy! | | | | | The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Miliecvic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management platforms, customer data platforms, and now, data […] | | |
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| | | | | Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. | | |
howdy! | | | | | It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023. | | |
howdy! | | | | | Media execs share their top takeaways from 2023. | | |
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