Plus, TikTok’s shoppable video content mocks Trump ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
August 21, 2020
By Jess Zafarris
 
 
Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?
 

At an Ikea in Bahrain, a storefront ad read “Create your perfect night’s sleep” in English. Directly below was what was presumably the same phrase in Arabic—except the “translation” reads “The same as written, but in Arabic.” Locals spotted the sign, which made local news, after which Ikea updated it while implying that it was an intentional joke.

What do you think? It seems likely that it was a mistake, but the brand’s response was quick and clever.

 
 
 
 
 
How the Media Ecosystem Is Adjusting to a New Privacy Landscape

Global privacy laws are forcing the world's biggest digital media players to overhaul their data-sharing practices—and U.S. data laws may soon start looking more like the European Union’s GDPR, which is even more stringent than the CCPA. To add to the complications publishers face, Google has now signed on to the second iteration of the IAB’s Transparency Consent Framework, which “standardizes the process of gathering, managing and communicating user permissions for how their information may be used in the advertising supply chain.” 

What will happen next? After a November vote, California’s privacy laws may look more like the GDPR. That and the death of the cookie make 2022 the deadline for publishers to sort out their next moves.

Also in publishing news: Defector Media—an online publication made up of former Deadspin writer and editors who quit en masse last year after the parent company told them to “stick to sports” and avoid politics and culture—is taking a subscription-first approach. Plus, each founding employee now has a 5% stake in the company, and the writers will hold their own intellectual property rights.

Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world’s top brands.

 
 
 
The Industry's Latest Job Moves
 
 
 
5 Ways Back-to-School Shopping Is Totally Different This Year

As consumers prepare for the new school year, they’re embracing entirely new behaviors that go beyond a simple shift toward online shopping and store pickup:

  • Analysts are describing the 2020 season as “diffuse,” meaning it’s both delayed and extended as parents have been either shopping much earlier or waiting until start dates are nailed down.
  • Consumers are spending more, but not buying more—instead, they’re buying big-ticket items for remote learning.

Take a closer look: These spending trends could result in people sacrificing the purchase of notebooks and crayons to buy laptops.

 
 
 
 
 
 
 
 
 
 
TikTok’s First Shoppable Livestream to Feature Gear Addressing Trump’s Ire

With its first foray into shoppable video content, TikTok is also taking the opportunity to strike another blow at Donald Trump, who is two executive orders deep into an ongoing battle with the app and its parent company ByteDance. The shoppable show, created in collaboration with mobile-first video shopping platform Ntwrk, will star artist and designer Joshua Vide, who will debut a limited-edition apparel collection featuring the TikTok logo and phrases like “not going anywhere” and “here to stay.”

Check out the designs and learn how the project came together (and why it’s taking jabs at Trump).

More of Today’s Top News & Highlights

 
 
 
 
 
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Why Cultural Relevance Is Key to Your Brand Conversation
 
Why Cultural Relevance Is Key to Your Brand Conversation
 
 
 
 
 
 
 
This Burger King Discount Scales to Match a Customer's Reduced Income
 

The Pay Cut Whopper campaign, introduced at Burger King locations in the United Arab Emirates, takes a percentage (up to 30%) of a person's pandemic-induced salary loss and creates a bespoke discount for up to three months. The campaign, launched by Wunderman Thompson Dubai, was created for the launch of Burger King’s app in the country.

 
 
 
 
 
 
 
 
 
Adweek Promos and Events
The Adweek Hispanic and Latin American Summit
 

Join Adweek for a live discussion on August 27th with Hispanic and Latin American leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. RSVP for free and learn actionable takeaways and industry insights.

 
 
 
 
 
 
 
 
This Paper Towel Brand Doesn’t Shy Away From Showing the Blood, Sweat and Tears of Real Life
 

Canadian CPG company puts a spotlight on life's messier moments

 
 
 
 
 
Snoop Dogg Lives the Good Life for Corona in New Campaign
 

MullenLowe LA launches first campaign for new client during NBA Playoffs

 
 
 
 
 
A Universal ID Won’t Work. It Could Jeopardize Election Integrity
 

The stakes for politics and privacy are too high

 
 
 
 
 
Influencer Shopping App LikeToKnow.It Brings Video to the Platform
 

Following platforms like TikTok and Instagram Reels with short-form clips

 
 
 
 
 
This Pumpkin Sugar Scrub Was Inspired by Olympian Shawn Johnson East’s Family Recipe
 

Tula's new product has already sold out at 200 Ulta locations

 
 
 
 
 
Agency Leaders Launch 90-Day Plan for Racial Justice in the Workplace
 

Meeting quotas and hiring a diversity officer aren't enough to change agency culture

 
 
 
 
 
 
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