featured session

Consumers move seamlessly across the spectrum of media -- while most advertisers, agencies, broadcasters, publishers and researchers struggle to connect analog and digital media into a cohesive whole. In this “call to arms” discussion, Jack Smith of GroupM will show how the different languages and cultures of the linear and digital worlds have kept us apart. A product expert who has lived and prospered in both worlds, Jack will lead a group discussion to close the conference on concrete ways we can raise awareness, promote tolerance and close the gaps.

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