Zelda Volkov’s wig business is booming thanks to her newer approach to the traditional Orthodox Jewish wig. If you ever find yourself in Brooklyn’s Crown Heights neighborhood, you may notice the approximately 40 synagogues and many yeshivas. You’ll see bearded men in black coats and modestly dressed women with short brown hair following the traditional appearance called for by the Chabad-Lubavitch movement. What you may not notice, though, is what many women in this community, and in many other Orthodox Jewish neighborhoods, are wearing: wigs. Zelda Volkov, a Crown Heights native, used to wear a traditional sheitel. Today she strives to offer great-looking wigs to other Orthodox women. |