Dear Reader,
A colleague of ours said of this experience:
"It's like having a little piece of high-end luxury in my life every day… and for a lot less than the cost of a Mercedes AMG or a BMW M series." That was exactly the idea behind Porter's "side" project, OneBlade.
Here's Porter, on the idea that started it all:
"When I turned 40 (four years ago) I decided that I wanted to start a new business. I wanted to build a "thing" – a great product. I wanted to build something that could last forever. I wanted to build something that my children could point to and say: "My Dad made that, it’s the best in the world." (My young sons still don’t really understand what I do at Stansberry Research.) I've always admired Rolex and Ferrari. Long before I could afford to own either of these company's products, I was deeply impressed by their passion. It was the incredible effort they've expended to build watches and cars that are objectively better than any other in the world. So right after I turned 40, with that in mind, I decided to build a razor. Why, you might ask, a razor? Well, ever since I started shaving in the 1980s, I'd never been able to use any kind of shaving product happily. My skin was always irritated by razors. I'd tried everything and nothing was comfortable for me. Worst of all were cartridge razors, like the kind made by Gillette and others. These always caused me to get ingrown hairs. By my late 30s, I was only shaving once a week -- and only by going to a barber to get a straight razor shave. That was the only solution that worked for me… and that time-honored ritual was the idea that launched OneBlade. Like these luxury brands, I wanted to build a brand that would be valued not because of its marketing… but because of its technical capabilities and reputation for innovation. Several years and more than $2 million later, I firmly believe we have produced the best razor in the world." With that in mind, Porter just released a new video special, exclusively for Stansberry subscribers, which will be online through this holiday weekend.
For the first time ever for OneBlade, Porter goes on camera with CEO Tod Barrett, Lead Industrial Designer Mark Prommel from Pensa, plus special guest and "barber to the stars" Craig Whitley.
Along with Porter, they'll share the inside story of the incredible amount of design work, testing, research, and quality control that goes into every single razor.
Even if you're not interested in buying one for yourself – as Porter says, it’s not for everyone – we think you'll enjoy this behind-the-scenes look at what OneBlade has accomplished to date.
Porter's new video special is only online until tomorrow night. So before we take it down, you can watch the OneBlade inside story here. It's free to watch, no strings attached.
Regards,
Jamison Miller
General Manager, Stansberry Research | 