Good morning, Marketer, here’s your next task (or three):
Number one on your to-do list, we’re sure, is “Keep on marketing.” But there are a couple of other chores you should at least consider. One we mentioned in Monday’s newsletter: Be sure that someone on your team has at least some visibility into operations, inventory and supply chain. That’s not something marketing is responsible for, but it might impact your marketing plans.
Here’s another one. We know you’re not lawyers (neither are we), but this might be a good time to spend five or ten minutes getting an overview of the proposed federal data privacy legislation that just might pass. If it does pass in its present form it will also impact your marketing plans. Don’t imagine it’s just another version of GDPR. It isn’t. It doesn’t just establish the need for consumer consent to data collection, but significantly minimizes the types of data that can be collected at all.
Kim Davis,
Editorial Director
