Happy Wednesday,

Today we have Nick Runyon, CMO at PFL, showing how to make automated moments more personal.

He writes: By utilizing direct mail and tactile marketing automation (TMA), marketers create a sensory experience for prospects and customers to establish an emotional connection.

Also Nikki Vegenski, Chief Strategy Officer of PowerChord, shows how complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing.

“A customized lead generation platform can make sure the dealer websites and the specific landing pages all effectively present the key products, promotional information and localized information needed to make sure the local website experiences are as comprehensive as possible,” says Nikki. “Whether they’re product catalog sites, product promotional sites, or simply conversion or locator landing pages, it’s imperative to feed that content into a system to give those sites a fair chance to rise in the rankings.”