David Droga was recently lionized, almost literally, at the Cannes festival for his body of work over the course of a brilliant career. A lot of that success has come, of course, at his eponymous agency Droga5--which that swung for the fences with its very first piece of work in 2006, and connected in a...
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Adfreak
July 18, 2017
Today's highs and lows of creativity
Khari Streeter picks his three favorite ads ever
By Tim Nudd
David Droga was recently lionized, almost literally, at the Cannes festival for his body of work over the course of a brilliant career. A lot of that success has come, of course, at his eponymous agency Droga5--which that swung for the fences with its very first piece of work in 2006, and connected in a...
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See how it went over with the locals
By Tim Nudd
Promoted Content by Oakley
Presets based on the Prizm Lens technology
Welcome to 'Old School'
By Tim Nudd
Amnesty emphasizes refugees' right to security from war
By Tim Nudd
Spot aired right after his victory Sunday
By Tim Nudd
Nike's marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer's turn. The Swiss tennis star added to...
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Social response to his Brigitte Macron remarks
By Tim Nudd
Brands have stepped back a little from slamming Donald Trump lately, but Reebok couldn't help itself after the president couldn't help himself and told French first lady Brigitte Macron that she was in "such good shape ... beautiful." Reebok, an expert in helping people get in shape, posted a tweet on Friday featuring a yes-or-no...
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Publicis London makes another trip to Westeros
By Patrick Coffee
After 13 long months, Winter is finally here. If you're one of the few people in the world who didn't tune in to HBO at 9 p.m. last night, Game of Thrones returned with a Season 7 debut containing more spoilers than we can fit in one paragraph. Suffice to say Cersei is still queen,...
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Any reunion is better over a Quesarito
By Tim Nudd
We've seen a million tearjerker ads over the past few years, and so has Taco Bell. And the fast-food chain is not impressed. Taco Bell Canada expertly parodies the so-called "sadvertising" genre with the amusing video below, in which two friends prepare for an emotional reunion after ... well, OK, they haven't seen each other...
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Storytelling on a historic scale for Chicago's Field Museum
By David Gianatasio
If a 150-million-year-old Brachiosaurus could talk, what would it say? You can find out at Chicago's Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each...
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Mother London adds to the 'Wonderful Everyday' campaign
By Erik Oster
Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based...
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