David Droga, a newer addition to Accenture after the consultancy acquired Droga5 in a surprise deal in 2019, wasn’t the obvious choice. However, his appointment is a signal to the ad industry that Accenture Interactive wants to be seen as a true creative player. And Droga, just a few months into the role, is starting to turn that into a reality. This is the second story in a Digiday series that will look at the people and companies at the center of media's defining storylines. Read more below.

• With David Droga leading Accenture Interactive, industry observers wonder if a consultancy can be viewed as a “creative powerhouse.”
• More than 20% of publishers expect annual revenue growth of more than 25% in 2022. More in this Digiday+ research.
• Minute Media’s Rich Routman explains how B2B tech is becoming a bigger part of the media company’s overall business.
• Marketers rethink CES as in-person activities continue 'to be a gamble' with the Omicron variant. More in this Digiday+ Marketing Briefing.
• Publishers have set 5- and 10-year goals to get to carbon neutrality. Here are some of them.