The advertising landscape is a minefield—with every brand and advertiser vying for consumers’ dollars and attention. Then, there’s B2B brands, who have the added challenge of making the current marketing mix work in a world where the current set of channels were built for B2C brands. Many of these channels offer branding and awareness campaigns, but fail to deliver meaningful ways to measure the outcomes that matter—until now.
We’ve always believed that advertising channels should work for brands, not the other way round. And we have the ad solution to prove it.
Television advertising has seen a renaissance (and revolution) over the past few years—today, it serves as a powerful marketing channel that turns the biggest screen in the house into a performance driver.
This guide shares the learnings accumulated over years of helping every sort of advertiser—B2B included—generate strong results on MNTN Performance TV. We’ll cover:
- How to reach your audience—from setting performance optimized goals, through to launching prospecting and retargeting campaigns on Connected TV
- Creative best practices to keep your viewers engaged (and convert)
- How to create an omni-channel experience using CTV and other household devices
