Ebook: A Marketer's Guide to Data Enrichment

First-party data is the lifeblood of any brand's marketing efforts, but quality continues to hinder efforts and results.

• According to Nielsen, 69% of marketers believe first-party data is essential for their strategies and campaigns, but only 26% are fully confident in their audience data*.
  
  
• In parallel, Forrester found that 21% of media budgets are wasted due to poor data quality**.

In this complimentary data enrichment ebook , MRI-Simmons breaks down:  

• The limitations of first-party data
• The growing importance  of third-party data
• The top criteria for reputable data enrichment solutions  
• ...and more!

Click below to access this essential guide.