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Top stories for 09.06.18

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Why and how to use IGTV for content marketing
Why and how to use IGTV for content marketing'

The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.

6 traps marketers should avoid when selecting stock photos Content Marketing
6 traps marketers should avoid when selecting stock photos
Images are essential for modern marketing campaigns—and stock photos can be a necessary evil. Make sure you don’t sink your message with these gaffes.
 
 
20 key responsibilities for today’s PR pro From the Archives
20 key responsibilities for today’s PR pro
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
Is your state one of the hardest working in the country? Find out, and then browse our roundup of current job openings.
 
 
Power up your PR prose with help from these experts Virtual Summit Alert
Power up your PR prose with help from these experts
Discover how to write stronger pitches and press releases that earn you better news coverage.
 
 
4 alternatives to a press release Pitching
4 alternatives to a press release
As many members of the media turn away from traditional models for sourcing stories, how can PR pros reach them? Try these tactics instead.
 
 
Your nonprofit comms efforts deserve attention Awards
Your nonprofit comms efforts deserve attention
Let us shine a light on your work. Enter PR Daily’s 2018 Nonprofit PR Awards. The late submission deadline is Sept. 7.
 
 
What brand managers can learn from zombies Marketing
What brand managers can learn from zombies
You might think a brand’s value is dead—but the power of nostalgia and name recognition can cause some old favorites to walk again.
 
 
8 time-saving social media marketing tools Social Media
8 time-saving social media marketing tools
To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit.
 
 
3 attendees share why you shouldn’t miss our summit at Microsoft HQ Conference Alert
3 attendees share why you shouldn’t miss our summit at Microsoft HQ
Join us this fall for the 10th annual Employee Communications, PR and Social Media Summit.
 
 
Levi Strauss takes a stand on gun control The PR Industry
Levi Strauss takes a stand on gun control
Company leaders are voicing their opinion on U.S. gun policy as organizations nationwide speak out on political topics. Its stand is getting mixed reactions on social media.
 
 
7 tips to overcome writer’s block Writing & Editing
7 tips to overcome writer’s block
If you’re stuck in uninspired muck, break free by shaking up your routine, editing a messy rough draft or typing out a famous passage.
 
 

Join storytelling experts at Intel HQ this fall!


Join us Sept. 26-28 in San Jose, California and learn to craft engaging stories that capture attention,
build brand loyalty and boost your organization’s bottom line

 

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