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| | From the Archives
20 key responsibilities for today’s PR pro The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics. | | | | |
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| | Pitching
4 alternatives to a press release As many members of the media turn away from traditional models for sourcing stories, how can PR pros reach them? Try these tactics instead. | | | | |
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| | The PR Industry
Levi Strauss takes a stand on gun control Company leaders are voicing their opinion on U.S. gun policy as organizations nationwide speak out on political topics. Its stand is getting mixed reactions on social media. | | | | |
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| | Writing & Editing
7 tips to overcome writer’s block If you’re stuck in uninspired muck, break free by shaking up your routine, editing a messy rough draft or typing out a famous passage. | | | | |
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