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Vox Media has released a new self serve ad platform to entice marketers. The decision is timely, especially in a year when marketers have been concerned about brand safety and have used their marketing budgets wisely, given budget constraints and changing news cycles amid the Covid-19 pandemic.
The new tool reaches audiences across Concert and Concert Local properties, including NBC Universal, Penske Media and Quartz as well as local outlets such as Advance Local, The Boston Globe, and the Chicago Sun-Times.
It's not the first investment the publisher has made in its Concert network; it expanded it to include local properties in March and rolled out a new first-party data marketplace, called Forte, in December 2019.
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Fun Fact: PBR has a new hard coffee.
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