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Jul 05, 2023
Good morning, Marketer, welcome to our strange, new events-driven world.
When an old and trusted friend leaves the office, it’s good to take a moment and reflect on what they meant to you. Our own Nicola Agius does that for the now-departed Universal Analytics. (Warning: You may laugh.) Speaking of laughter, I’d like to salute the poll respondent who said GA4 “is the Windows Vista of Google Analytics.” I did indeed LOL when I read it.
Constantine von Hoffman,
Managing Editor
Google Analytics 4 (GA4)
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Customer data platform (CDP)
Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation.
B2B marketing
Going all-in on rapid growth is not the most secure GTM strategy in this "next normal" world.
CTV webinars
Thinking that pioneering success requires forging your own path? What if the winning route has already been blazed for your CTV campaigns? Discover the proven way to success in our upcoming webinar.
Data
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand.
Identity resolution
Email-based identities are seen by marketers and publishers as of limited value.
MarTech special reports
Get profiles of leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.
Marketing management
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
Online training
Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15!
Choose your Master Class
Reach the MarTech community. Learn about advertising/sponsorship here.
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