Plus, elegant hand sanitizer designs ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
April 1, 2020
By Jess Zafarris
 
 
Don't Expect Many Brands to Embrace April Fools' Day in 2020
 

With Twitter commenters proactively warning brands for at least the past week against pulling any April Fools’ Day pranks, it's unlikely we'll see any major stunts this year. Brands, including Google, SodaStream, Honda, T-Mobile and Giphy, are skipping the annual “holiday,” even as they’ve made it a perennial and high-profile part of their advertising.

Read more: There will be exceptions, but advertisers will have to play it safe for the joke to stick the landing during this sensitive time.

 
 
 
 
 
Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish

Many distilleries have made the decision to do their part for the community and produce hand sanitizers, a commodity the coronavirus pandemic has rendered rare and precious. But instead of just funneling the product into bottles and getting it out the door, distillers and brewers like Mammoth, Old Fourth, Hanson of Sonoma and Lexington designed elegant packaging for the sanitizers.

Read more: Explore a full collection of stylish hand sanitizers and learn more about the process of creating them.

Have you been following #AdweekTogether? On our daily live show that's broadcast on LinkedIn, Facebook, YouTube and our website, we talk about the challenges the advertising and marketing world are facing today—and how we can overcome them, together. Watch the latest episode here.

 
 
 
Opinion: Thinking of Partnering With a Charity? Keep in Mind the Following Compliance Regulations

In today's coronavirus-fraught society, there are endless causes and groups in need of support, offering brands, agencies and other organizations opportunities to partner with charity groups on campaigns and initiatives. However, it pays to be cautious and do your homework before jumping into a charity partnership, as Heather Nolan, partner at InfoLawGroup LLP, explains in a recent Voice piece.

Read more: Here are some common cause marketing structures and preliminary issues to consider for common types of charitable programs in these unique times.

 
 
 
 
 
 
 
 
 
 
Why Workers Are Going on Strike at Whole Foods, Amazon, GE and Instacart

Instacart shoppers and Amazon warehouse workers went on strike Monday. The two delivery companies are essential services, but some workers say the companies are doing little to protect them from spreading it. And at General Electric, some plant workers walked off the job because they want the company to shift factories to produce the much-needed ventilators increasingly sought by desperate hospitals. On Tuesday, workers at Whole Foods Market (owned by Amazon) will also strike, citing similar concerns about public health and a lack of safety gear.

Read more: The coronavirus outbreak has essentially been like a lit match being thrown onto labor situations that were already highly volatile.

More Key Industry News and COVID-19 Updates:

 
 
 
 
 
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Vintage Travel Posters Are Reimagined for Social Distancing
 

NASA creative designer Jennifer Baer created a series of posters that spin the classic designs seen on vintage travel posters into a constructive message for cabin feverish Americans: “Stay the F* Home.”

 
 
 
 
 
 
 
 
 
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Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa
 

The financial giant turned around the videos in a week.

 
 
 
 
 
A British Magazine Replaced Its Usual Celeb Cover Stars With Medical Heroes
 

Grazia's 'From the Frontline' edition showcases doctors and nurses fighting the coronavirus.

 
 
 
 
 
Here's How Brands Are Celebrating Trans Day of Visibility
 

TV networks to social media companies are supporting the transgender community.

 
 
 
 
 
Rubicon Project and Telaria Merge to Become the Largest Independent SSP
 

Combined company has $143 million in cash and no debt

 
 
 
 
 
Tumblr Tries to Give People a Break From News About the Coronavirus Pandemic
 

New blog Cozy.Tumblr.com is being billed as ‘a safe space.'

 
 
 
 
 
Here Are the Brands and Organizations Finalists for the 12th Annual Shorty Awards
 

The ceremony will take place virtually Sunday, May 3.

 
 
 
 
 
 
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