| Good morning Marketer, worried about ad fraud in paid search?
CHEQ, a cybersecurity firm focused on ad fraud prevention, is entering the PPC market with the first cybersecurity-based platform for paid search and paid social ad fraud prevention. The company has launched a new solution – dubbed CHEQ PPC – designed to add a preemptive layer of protection against invalid clicks and fraudulent traffic on Google Ads, Facebook Ads and other cost-per-click-oriented platforms. The tool monitors the traffic that comes into advertisers’ sites or apps from their PPC campaigns using “thousands and thousands of honey pots” behind the scenes to identify anomalies in behavior. It’s designed to block benign and malicious scrapers and web-crawlers, botnets, click farms, out-of geo clicks as well as suspicious human-driven behavior like competitor clicks and affiliate fraud. There are two pricing models: one for small businesses, priced on click volume, and another for mid-market and enterprise companies based on levels of media spend. In other news, Facebook this week announced a new feature called Limited Data Use (LDU), which limits how user data can be stored and processed for California residents. “The feature automatically detects if a user resides in California, and applies limited data use rules (more on those later),” writes Marketing Land columnist Simon Poulton. With LDU as the latest addition to Facebook’s CCPA compliance requirements, Poulton breaks down what marketers need to know about how Facebook’s handling of California user data – and how it could affect your business. Keep scrolling for more news, including an update on the state of e-commerce sales in the U.S. Taylor Peterson,
Deputy Editor | 