The Wall Street Journal / Alexandra Bruell
TikTok is launching an ad product for publishers — and letting them take home half the revenue →“The product, Pulse Premiere, allows creators to collect half the revenue from video ads that appear just after their TikTok posts. The new product will offer similar perks for accounts from select publishers, such as Condé Nast, BuzzFeed, and NBC. While Pulse is only available to the top 4% of its creators’ posts — based on metrics such as likes, watch time, and comments — the new product will sell ads against all posts from participating publishers, the company said.”
LION Publishers / Lisa Heyamoto and Chloe Kizer
How about some good news? Median annual revenue for local digital newsrooms is up →According to a new report from LION Publishers: “The number of [member newsrooms] who rely on direct sold advertising as a primary revenue stream is 42% — down 20% from 2021…Around 34% of members now claim some form of reader revenue — either membership or subscriptions — as a top revenue source. And events have emerged as a popular earner, with 40% of publications saying they host some sort of public gatherings.”
Local Media Association + Local Media Foundation
This newly formed nonprofit plans to buy most of Maine’s newspapers →“We had a sense that the current owner of Masthead Maine (the parent company of the Portland Press Herald and other regional papers) was getting ready to pass the baton to a new owner and we decided now was the perfect time to create a new model rooted in a nonprofit structure.”
Press Gazette / Bron Maher
the Guardian / Lenore Taylor
International News Media Association / Liv Moloney
The Economist’s head of social media on reaching new audiences with TikTok →“Other successful videos demonstrate the breadth of our journalism. ‘How did chickens get so big,’ a data-driven overview of the changing food and farming industries, delivered 6.6 million views; the science-backed ‘What happens when we sleep’ had 3.5 million; ‘Why are women still paid less than men,’ again heavily featuring our data visualizations, picked up 1.3 million views.”
CNN / Donie O'Sullivan and Yahya Abou-Ghazala
The AI political campaign is here →“The breakneck pace of AI development has largely allowed its use to remain unregulated, but campaigns that do exploit the technology still must steer clear of some restrictions. Texas has a law on its books that places some limitations on the use of so-called deepfakes in the weeks leading up to an election.”
Grist / Rachel Glickhouse
Newly launched Rural Newswire offers stories for any newsroom to republish →“Editors can use the Rural Newswire to source stories to syndicate, and they can also upload links to their own coverage. As part of this project, together the Center for Rural Strategies and Grist are providing $100,000 in grants to report on rural America. The grants are open to both newsrooms and freelancers.”