Google plans to roll out a policy change later this year that will require developers to go through an approval process before their apps can collect user location data when the app isn’t visible to the user. Read more below. Other things to know about | | |
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| The Programmatic Marketer | | | | From Aug. 3, all new apps in the Google Play store will need to pass a review process before collecting users’ location data in the background, which will likely limit the GPS data available to advertisers. | | |
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howdy! | Video Anywhere | | | | Free, ad-supported streamer is looking for scripted and unscripted shows that resemble the family-friendly fare on broadcast and cable TV networks. | | |
| Sponsored by Bannerflow | | | | New findings show that 63 percent of marketers say their creativity has improved as a result of in-housing. But many also say they need more internal digital marketing expertise before the shift in-house can truly work. | | |
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howdy! | Life Beyond the Cookie | | | | Advertisers want more access to publishers’ data. While this leads to longer, deeper partnerships, it takes time, which is running out. | | |
| Sponsored by Tubular | | | | At the Digiday Brand Summit, five prominent marketers told us their biggest concerns. Answers included adapting to emerging platforms and the difficulty of scaling influencer campaigns. | | |
howdy! | Marketing on Platforms | | | | As 5G becomes more widely adopted, Three Mobile is exploring richer advertising formats through content partnerships with AR and VR producers. | | |
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| Sponsored by Yieldmo | | | | According to new research, 84 percent of brands have no real tools in place to measure attention metrics in mobile campaigns. In this new guide, learn the tactics that some brands are taking to measure customer attention — and why certain approaches aren’t working. | | |
howdy! | Video Anywhere | | | | In order to compete with HGTV and DIY Network for ad revenue in the home improvement video genre, Condé Nast is packaging up its new and existing content into a new digital network. | | |
howdy! | The Confessions | | | | Media buyers sounded off on issues like mental health and work life balance at the Digiday Media Buying Summit this week in Palm Springs, California. | | |
| | | | | "How can we whittle that down knowing that we're building toward something greater?" Grossman asked. |
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