Good morning Marketer, how do you bring digital to the in-store experience?
Chicago-based advertising startup Cooler Screens is on a mission to solve the ‘last-mile’ problem of digital advertising by bringing digital displays to one of the most critical customer touchpoints of in-store shopping. The company offers an out-of-home advertising solution that replaces conventional refrigerated-case doors with digital screens. The screens can showcase product inventory inside the refrigerator or display ads dynamically, functioning as both an in-store merchandising platform and an ad network.
While there are other digital out-of-home networks in the market, Cooler Screens’s digital doors offer a scalable awareness opportunity along with dynamic in-store merchandising at the point of sale.
In other news, earlier this week HubSpot reported on the widespread impact of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed a notable growth in web traffic (18% for Q2 over Q1), a steady rise in chat volume showing an overall increase of 31% for Q2 over Q1, strong marketing email open rates at 32% above pre-COVID-19 levels, among other insights.
“The biggest and most obvious takeaway, in my opinion, is that companies that invested in a really good online presence really benefited when the world suddenly found itself sitting at home looking at the computer all day,” said HubSpot’s VP of Marketing Jon Dick. “We saw a huge spike in traffic to our customers’ websites starting the week of March 15. There was a peak in mid-April of about 24% above benchmark. Companies that invested in really good email marketing also benefited.”
Keep scrolling for more news, including an update on WhatsApp Business.
Taylor Peterson,
Deputy Editor
