Good morning Marketer, ready for a new martech infographic?
Scott Brinker’s marketing technology landscape has become somewhat of a staple for the marktech community, with this year’s graphic representing more marketing tools and solutions than ever before. If you thought Brinker’s landscape was packed, wait until you catch a glimpse of the latest interactive martech supergraphic entering the conversation – this time created by MarTechTribe.
“The sheer volume of solutions available creates immense complexity in the relationships between them. Marketers and marketing ops specialists should welcome any attempt to visualize this extraordinary ecosystem,” writes editor Kim Davis. Take a look at MarTech Tribe’s interactive graphic here.
In other news, Salesforce last week announced it’s focusing on three new areas of innovation aimed at responding to the current business environment. To support customers through these social and economic challenges, Salesforce said it’s committed to humanizing digital interactions, engaging B2B customers with empathy, and optimizing budgets and impact.
Adam Blitzer, GM and EVP for the Marketing, Commerce, and Community Clouds, framed the present moment as a triple crisis, encompassing public health, the economy, and racial injustice. Salesforce has moved to address the latter by creating a Racial Equality and Justice task force led by its Equality, Recruiting, Philanthropy, Procurement and Government Affairs teams.
Keep scrolling for more news, including a new mobile e-commerce experiment from Google.
Taylor Peterson,
Deputy Editor
