Abandoned-cart email is not a cookie-cutter program. From timing to voice, design to a number of emails in a series – it can all get daunting. But it’s an important program to get all the variables right.

Look at everything that could help raise response rates, and test them thoroughly. You need to be able to say with authority, “I know this is set up the right way.”

You also need to create a testing plan and then a log of your testing results. It’s important to remember whatever path you chose, make sure you’re testing appropriately to know you’re set up for success.

A few starting points:

• Test emails with product images in the cart and without images
• Test different levels of personalization
• Test how many emails to send
• Test how soon to send out your first abandonment reminder
• Test cadence – the timing between email sends
• Also, measure the revenue you earn from each abandonment email instead of just looking at the total revenue.

– Ryan Phelan is co-founder of Origin Email

Email is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start with email and 83% of them use brand impersonation to initiate the attack. Join our email experts as they show you how to lock down your domain from spoofers, protect your brand from abuse, and significantly increase deliverability and open rates at the same time.

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YouTube to allow some coronavirus monetization. YouTube is loosening the reins on its ‘Sensitive Events’ policy to allow monetization of some coronavirus-related videos, Social Media Today reports. The platform is making a special exclusion to allow selected YouTubers to monetize videos that discuss the pandemic. The goal is to make ‘authoritative’ information visible to users while providing ad credits to relevant organizations, like the World Health Organization and the CDC. YouTube said it’s also donating ad inventory to governments and NGOs to help spotlight timely information. 

Post live streams directly to IGTV. Instagram is reportedly testing an option that enables users to share live streams direct to IGTV as soon as the broadcast has ended. The feature was spotted by Jane Wong on Twitter. For brands, it could be an easy way to build up your IGTV content that requires almost no extra steps. Take advantage of it. 

Don’t miss the brand-new SEO for Developers track coming to Seattle June 8-10, featuring highly-technical sessions — many in live-coding format — focused on using code libraries and architecture models to develop applications that improve SEO.

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Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers – TechCrunch

Payments and delivery drive shoppers to Amazon over DTC brands – Retail Dive

The Risk of Emphasizing Data Quantity Over Quality – Street Fight

What Brand Marketers Can Learn From Niche Agencies – CMS Wire

In A Cookieless World, The Media Experience Will Be King – AdExchanger

A sneaky attempt to end encryption is worming its way through Congress – The Verge