Good morning, Marketer, and agile is for marketing at last

Our regular contributor on agile marketing, Stacey Ackerman, has been working on ways to implement agile designed specifically for marketers — most agile frameworks were originally developed to support IT teams. Read about that below, as well as a search marketer’s journey from journalism to marketing.

Plus some light entertainment. Take our 10 question quiz to find out if you’re a martech genius (and I am ashamed to say I did not score 10 out of 10).

Kim Davis
Editorial Director

BlueConic named a leader in IDC MarketScape CDP Vendor Assessment

Its CDP was recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.

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Learn how to thrive in a world without third-party cookies

Download “Your Playbook for a Cookieless World” from OneTrust to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first — and thrive in a world without third-party cookies.

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Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

Choose your Master Class

Shorts

What we’re reading. Six reasons you should not invest in traditional martech from Darrell Alfonso, marketing operations leader at AWS. One telling reason, “You don’t have business goals around martech.