| | | | | First Things First | | November 05, 2019 | By Jameson Fleming |
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| John Legend Gives Us A Peek Into Chrissy Teigen's 'Beautiful Mind' | |
| | During Adweek's Brand Genius Awards gala at Brandweek, John Legend spoke to a crowd of 700 marketers about why brands flock to work with our Brand Visionary, Chrissy Teigen. “You were always worried that brands would never hire someone as unpredictable, as unfiltered, as filthy-mouthed as you,” Legend said. “But then they all realized what I’ve known for years, that it would be a privilege and an honor for them to bask in your brilliance, your candor, your hilarity, your beautiful visionary mind.” Before accepting the award, Teigen launched a new website, CravingsbyChrissyTeigen.com, which promptly crashed due to the sheer volume of fans trying to reach it. Read more: Streaming editor Kelsey Sutton recapped both Legend's and Teigen's speeches at Brand Genius. Related: We also spoke to the pair on the red carpet, where Teigen explained it's not about being an influencer. It's about being a brand ambassador. Related: Former Amazon Marketing Chief Mike Benson Named Grand Brand Genius for 2019 Benson received Adweek's Grand Brand Genius award for his exceptional work promoting Amazon Originals’ flagship programs. He worked with an in-house team and agency partners to conceive a variety of head-turning installations that pushed the envelope on experiential marketing. | | | |
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| | Ad of the Day: There's a Good Reason This Ad Is So Upbeat About Death | |
| | No one loves talking about their inevitable death or that of a loved one. But the alternative is a lot worse. No one wants to be stuck making decisions for you after you're gone and hoping you would have approved. So a U.K. nonprofit called Marie Curie and agency Saatchi & Saatchi London have created a somewhat unnervingly upbeat ad about death, with the goal of laughing off the stigmas around end-of-life conversations and getting people talking. | |
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| Advice for Your 22-Year-Old Self | |
Bre Rossetti, evp, strategy, Havas Media 1. Don’t get attached to your blackberry. It will be useless in a few years. And when it becomes and iPhone with never ending emails remember to sometimes put it in a drawer. The emails will never stop, but try to remember the work you will be most proud of will not include “doing emails." 2. Take as many meetings as you can in person. It’s so much easier working with people once you realize they are human beings instead of firstname.lastname@workemail.com. 3. Tag along. When you get an invite, take it. If you are included as optional, go. When you look back you’ll realize it’s the sidetracks and the detours that will get you where you are headed. 4. Say thank you. 5. It goes a long way. Live abroad. Or in another state. Go without any best friends or guarantees and figure it out. You will lean in more and figure out how to make it work. I moved to London without any safety net when I was 22 and it changed everything; not only did I have to step outside my comfort zone, but I literally had to learn about an entirely new media market that I hadn’t grown up in. That experience inadvertently helped me understand how much media and culture can shape a person’s identity—and that learning is something that I use every day. | | | |
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