Strategy, empathy and a seat at the table add up to success for ING leader
ING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok.
These Super Bowl strategies had people talking long before kickoff
Doritos and Coors Light use a combination of social and earned media to prolong the conversation.
A peek behind the curtain with personal finance reporter Chris Taylor
For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.
The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations
Also: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.
Member Content
Use these 3 concepts for better AI prompts
Including sample prompts.
Taco Bell’s Super Bowl stunt (mostly) ditches celebs to put fans in the spotlight
At least one celeb is doing her best to sneak in.
Why comms pros make great chiefs of staff
An understanding of comms, familiarity with overall business can help CEOs see what’s coming.
New social media features and updates to know this week
Including updates from YouTube, Instagram, LinkedIn and more.
The Scoop: American tariffs roil the world. Here’s what it means for communicators.
Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.
Conducting a risk assessment amid anti-DEI governmental action
A close look at the current situation.
6 keys to killer market research questions
Companies that use these tactics to write customer surveys will go beyond surface-level feedback and uncover actionable insights.
The Scoop: American Airlines’ response shows speed, restraint
Also: TikTok bounces back amid uncertainty; Nicole Kidman ad demonstrates power of social listening.
Announcing Ragan's Video, Visual & Virtual Awards winners
Congratulations to all of our winners and Honorable Mentions!
Press play: How Audible’s Sophia Gottfried amplifies employee stories worth sharing
Audible's internal communications leader explains how to craft authentic executive messages while staying true to strategy.
Internal Communications Certificate Course
Jan. 29, Feb. 5, 12, 19, 2025 | 1-3 p.m. ET | Virtual Series
Content Marketing Awards
Deadline: Friday, February 21, 2025
AI Horizons Conference
February 24 - 26, 2025 | Fontainebleau, Miami Beach | Miami, FL
The Communicator's Roadmap for 2025: Turning Executive Orders into Actionable Messaging
February 26, 2025 | 2-3:30 p.m. ET
Corporate Social Responsibility Diversity Awards
Deadline: Friday, March 7, 2025
Ragan’s Social Media Conference
March 19 - 21, 2025 | Walt Disney World Swan Resort | Orlando, FL
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