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MarketingSherpa Insights from  April 27 – May 11

Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration

Sometimes you need a fresh source of inspiration to get that next powerful idea. In this article, we look at nine mini case studies of marketing campaigns and business ideas sparked by thinking outside the box.

See examples of an SEO landing page dreamed up while playing with Hot Wheels and Legos, a New Jersey governor’s race that encouraged a complementary business idea, and more

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Marketing 101: What is PPC in marketing?

If you’re a new marketer, you might have heard the words pay-per-click slurred together pretty quickly by experienced marketers and not quite understood what they are saying. Here's the deal ...
 

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Out-of-Work Marketers: Treat your job search like a marketing campaign (via Target Marketing)

Many marketers reading this article are likely already unemployed, or in danger of being unemployed and on the path of a job search. That’s the bad news. But here’s the good news: Even though we’re not HR experts, marketers are better equipped to get that next job than people in many other professions.

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Free Template to Help you Win Approval for your Proposed Projects, Campaigns and Ideas

To get approval for projects you need to execute, it takes some internal marketing. 

Condense your plans and proposals into an easy-to-digest visual with this free template:

  • Customizable for your company or your client
  • Shows the value props for your project
  • Includes royalty-free icon and imagery library 
  • Contains both digital and printer-friendly versions
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(Both PDF and PPT versions available)

Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): 
  • Social Media Marketing: 10 tips for starting and growing a Facebook Group (and what benefit your brand will get from it)
  • Mini Marketing Case Studies: 8 lessons for effective branding
and more ...
 
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